I have noticed an odd tendency in myself to avoid the "big guy." I'm not 100% consistent in this, but the feeling is there, sometimes illogically. For example, I use Windows but refuse to use Internet Explorer because of how big Microsoft is. I like Firefox better, but I don't know if I objectively like it for the features or because it's not Microsoft. Even though I had a PC, I would inwardly cheer every time I heard of someone buying a Mac.
However, my hopes for Apple's success don't extend to portable media. A big part of me doesn't want to get an iPod just because "everyone" has one; I will stick with just a mp3 player made by anyone but Apple, thank you.
I have been dreaming about buying a DSLR, and have noticed this bizarre pull awakened in me again. Why even consider a Nikon or Canon? Doesn't Pentax make good cameras? Never mind that my point and shoot is a Canon.
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